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THE PERFECT SOLUTION FOR:
Dry damaged mistreated hair Unmanageable hair Uncontrollable frizz Hair affected by the weather & humidity Takes too long to manage & style RESULTS: Transforms the condition and shape of all hair types into lusciously smooth, healthy, straighter, stronger hair that is easier to manage & gorgeous to touch; results can last up to 4 to 5 months |
How will a Keratin treatment help me?
If you have frizzy, unmanageable, unruly hair, you may spend a considerable amount of time trying to tame your hair or wake up earlier just to style or straighten your hair or opt for an easier, ponytail or half-up do.
Following treatment, care and styling of your hair becomes effortless with minimal amounts of blow drying and styling required for months afterwards, saving you heaps of time in the mornings, a major bonus for clients who find their hair unmanageable or too thick therefore taking too long to style.
You can even walk around on rainy or humid days without worrying that your hair will frizz up. Since the keratin surrounds the hair strands, humidity can't get in and cause hair to go frizzy. The shiny, glossy and lightweight result at the end of the treatment will remain for up to four to five months, or until the treatment naturally breaks down.
Following treatment, care and styling of your hair becomes effortless with minimal amounts of blow drying and styling required for months afterwards, saving you heaps of time in the mornings, a major bonus for clients who find their hair unmanageable or too thick therefore taking too long to style.
You can even walk around on rainy or humid days without worrying that your hair will frizz up. Since the keratin surrounds the hair strands, humidity can't get in and cause hair to go frizzy. The shiny, glossy and lightweight result at the end of the treatment will remain for up to four to five months, or until the treatment naturally breaks down.
How does Keratin work?
If you want the sleekest, most manageable and frizz-controlled hair, there's only one word you need to know: KERATIN. Keratin is the main protein of the hair, skin and nails. Keratin makes up to 91 percent of hair and contains 16 different amino acids, with cysteine being the most important one as it creates the sulfur bridges in hair that give it its internal strength, protecting against external damage.
Hair relies on keratin to give it strength and form and if your natural keratin levels are low, your hair can appear dry, frizzy, dehydrated and damaged, which is where the man-made treatment comes in... In fact, it even has the royal seal of approval and is loved by none other than Meghan Markle. According to Meghan's former hairstylist, Theonie Kakoulli at Nicky Clarke, it's the secret behind Meghan's sleek ends.
Hair relies on keratin to give it strength and form and if your natural keratin levels are low, your hair can appear dry, frizzy, dehydrated and damaged, which is where the man-made treatment comes in... In fact, it even has the royal seal of approval and is loved by none other than Meghan Markle. According to Meghan's former hairstylist, Theonie Kakoulli at Nicky Clarke, it's the secret behind Meghan's sleek ends.
What is a Keratin treatment?
A keratin treatment forms a coating over the hair to mimic smoothness and shine. But despite the name, keratin isn't the main ingredient. Hair cannot accept more than around one percent extra keratin in a treatment without losing the moisture-protein balance. This balance is essential for the hair to retain its strength, suppleness and malleability. Therefore most keratin treatments use other sources of protein to repair the hair including corn, vegetable, soy and wheat.
Keratin treatment formulations 'old' and 'new'
Keratin treatments are often associated with straightening, and whilst it does do this, modern formulas are based on rebuilding, repairing and strengthening the hair just as much. Ideal candidates are those with damaged, curly, frizzy or unruly hair; essentially anyone who doesn't enjoy their hairs natural shape and movement.
Are there any downsides to having a Keratin treatment?
SUCCESSFUL results of this hair treatment process DO depend on important factors such as the application process and effectiveness and longevity of the keratin treatment being used. Different keratin treatments have different methods, so make sure you do your research on any other treatment or service offered. Over time, the keratin will break down and the hair will return to its natural state.
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What is the difference between a Brazilian Blowdry and a Keratin treatment?The Brazilian blow dry has come on leaps and bounds since first coming to UK salons.
The Brazilian Blow Dry is the original name of the process and is also known as ‘Brazilian Hair Straightening’, ‘Permanent Blowdry’ ‘Keratin Hair Straightening’, 'Keratin Blow Dry'. A keratin treatment is what is used within the process. The application and methods will vary depending on which keratin treatment is used. |
My hair story
I grew up with really difficult hair, it was the bane of my life; extremely big, coarse and unmanageable, it actually felt like straw. After discovering keratin treatments 15 years ago I have never looked back, my hair has totally transformed and it has never gone back to how it was before. I actually like my hair now as I can manage it thanks to these treatments, I couldn't live without them!